MISSION
SweetEscape endeavors to be the leading online company in curating and selling sweet & savory treats from around the world.
OVERVIEW
Deliverables
Executive Summary
Personas
Site Map
Feature Set
Sketches
Wireframes with annotations
StateScreens
Graphics
Interactive Prototyope
Presentation
Tools
Pen and paper
InDesign
Photoshop
Illustrator
InVision
MARKET
In this increasingly globalized era, there are many people who live abroad. A UN study in 2013 revealed that 232 million people (3.2% of the world's population) live outside of their respective countries of origin. This, in turn, provides a multicultural market interested in finding products related to their native home.
SweetEscape's potential market includes not just the expatriate community but also those filled with wanderlust. People have a strong interest in learning and experiencing products from countries around the world. For these combined populations, SweetEscape will provide a sweet & savory solution: treats that transport you across the globe.
PROBLEM
There are very few online specialty food stores that curate and sell items from a variety of different countries. Most often, websites that are similar in concept are only effective in catering to one demographic, and they sell food products limited to one particular country or region.
SOLUTION
Create a website that is user friendly and provides the customer with the ability to purchase typical candies and snacks from a specific country, while also providing fun facts and information about the relevant culture.
PERSONAS
PROCESS
WIREFRAMES
Describe your image.
Describe your image.
Describe your image.
GRAPHICS
